Health and efficacy claims
Surface claims that may need evidence, careful wording, or a closer look under relevant consumer-protection and product guidance.
Adcairn / compliance rules
Adcairn organizes the policy and jurisdiction context that can make regulated advertising language worth a closer professional look.
A source-backed screening library
The library is a way to organize investigation. It does not turn a flagged phrase into a legal conclusion or a clean result into approval.
Surface claims that may need evidence, careful wording, or a closer look under relevant consumer-protection and product guidance.
Keep platform-specific restrictions in view when a draft is intended for paid social, search, or another distribution channel.
Use the selected market and its applicable context to focus the questions a qualified reviewer should answer before publication.
Inside a review
Start with the language your team is preparing to publish.
See the enabled rule, source, market, or platform consideration that applies.
Use the explanation and rewrite direction to prepare a focused professional review.
The final gate
Adcairn findings are informational. Have a qualified legal, compliance, or other qualified professional review and approve every ad before publication.